Journal
Notes from the letter board
Longer-form planning pieces written between events — the details we repeat on calls, saved here so you can read them at midnight instead.
June 2026 · Weddings
A Monogram Bar for Baby Showers
Product choices for tiny garments, fallbacks when the name is still secret, and how to match the machine to the guest list.
June 2026 · Weddings
The welcome-party monogram bar, hour by hour
A start-to-finish playbook for the most requested format of the season — timing, tote counts, and the two mistakes that create lines.
June 2026 · Retail
The retail monogram activation, argued in numbers
Throughput, attach rates, and the gift-with-purchase structure — the case to bring to whoever owns your store's Q4 calendar.
May 2026 · Planning
Totes, robes, or caps: choosing your monogram menu
Cost, pace, and keep-rate compared across the three core items — plus when to offer two and when one is plenty.